---
description: Learn more about Ideally price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ideally Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [Ideally](/software/1059310/ideally)

# Ideally

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> Ideally is an idea management tool that helps users collect on-demand customer insights and collaborate on business ideas.
> 
> Verdict: Rated **4.9/5** by 29 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Ideally?

\- Brand Marketers
- Innovation Team
- Insights Team
- Agencies

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 29 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ideally Group

## Commercial Context

- **Target Audience**: 11–50, 51–200, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Ireland, New Zealand, Singapore, United Kingdom, United States

## Features

- Benchmarking
- Brainstorming
- Collaboration Tools
- Data Visualisation
- Feedback Management
- Idea Ranking
- Ideation
- Multi-Channel Distribution
- Prioritisation
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Trend Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Survey Software](https://www.capterra.co.nz/directory/30092/survey/software)

## Related Categories

- [Idea Management Software](https://www.capterra.co.nz/directory/10027/idea-management/software)
- [Innovation Management Tools](https://www.capterra.co.nz/directory/31013/innovation/software)
- [Survey Software](https://www.capterra.co.nz/directory/30092/survey/software)
- [Market Research Software](https://www.capterra.co.nz/directory/10041/market-research/software)

## Alternatives

1. [Confluence](https://www.capterra.co.nz/software/136446/confluence) — 4.5/5 (3663 reviews)
2. [Jira](https://www.capterra.co.nz/software/19319/jira) — 4.4/5 (15312 reviews)
3. [Miro](https://www.capterra.co.nz/software/128955/miro) — 4.7/5 (1680 reviews)
4. [Trello](https://www.capterra.co.nz/software/1010321/trello) — 4.5/5 (23487 reviews)
5. [Asana](https://www.capterra.co.nz/software/120550/asana-pm) — 4.5/5 (13547 reviews)

## Reviews

### "Simple, fast and cost effective" — 5.0/5

> **Anita** | *4 April 2025* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: - Simple and user friendly
- Cost efficient
- Very fast to set up and to get results back
- Really flexible, you can ask anything
- Ability to benchmark and compare vs previous test results
> 
> **Cons**: - Nothing really, it is very simple so doesn't have the functionality of some other self service research tools, but its beauty is in its simplicity, speed and cost efficiency. It absolutely has its place.
> 
> Very easy and fast to get set up. It's quite intuitive to use. Has been great for early idea or comms testing, or those ad hoc questions that come up that just need a quick answer and don't really warrant a full-blown research project.

-----

### "User-friendly platform with strong support" — 5.0/5

> **Guilherme** | *22 March 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: Ideally was easy to set up and simple to use as a survey platform for testing brand approaches with the public.  \[sensitive content hidden\] provided helpful support throughout, making sure the survey was structured well and the questions were phrased to generate the most useful insights. Their guidance made it easier to get the most value from the platform and the results we wanted to capture.
> 
> **Cons**: The AI report could be improved, but the team is always available to support you with any questions about the results.
> 
> Easy to set up, simple to use, and backed by a helpful team that made the survey process very smooth

-----

### "Fast, Simple and Easy to Use." — 5.0/5

> **Rosa** | *9 October 2025* | Food Production | Recommendation rating: 10.0/10
> 
> **Pros**: Ideally has made it much easier to understand difficult consumer questions. In marketing, we often ask many questions and conduct extensive research into what we believe consumers want or need. This platform enables us to address these questions quickly. Being able to reach out to consumers directly and receive detailed results by the next day is truly a game changer. The platform is incredibly user-friendly, and you can easily teach yourself how to use it without any assistance. The services provided by Ideally are exceptional; they have been very helpful in answering my questions and are generally a pleasure to work with.
> 
> **Cons**: Having the option to retarget the same group of participants would be valuable, as it could offer more in-depth insights and allow for meaningful follow-up questions.
> 
> My experience using Ideally have all been positive. From start, the team has been extremely helpful.

-----

### "Fast and quality insights with great reporting and customisation" — 5.0/5

> **Olivia** | *8 January 2026* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Ideally is an exceptional platform - quick insights that provide depth and are so easy to navigate. It's cost effective and rapid. Love it.
> 
> **Cons**: There are still some limitations on reporting, but the team provide custom reports and raw data when needed.

-----

### "A great tool for quick turnaround validation" — 5.0/5

> **Kimy** | *12 January 2026* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: It's so quick and easy to use. The support team are great too - always friendly and helpful if we have any questions.
> 
> **Cons**: Would love to see a few more features as they grow their norms base like being able to compare taglines against other tagline benchmarks.
> 
> Fantastic. 11/10 would recommend. Smooth onboarding process and great customer service overall. Feel very safe in their hands.

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/1059310/ideally)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10015098/Ideally/> |
| en-AE | <https://www.capterra.ae/software/1059310/ideally> |
| en-AU | <https://www.capterra.com.au/software/1059310/ideally> |
| en-CA | <https://www.capterra.ca/software/1059310/ideally> |
| en-GB | <https://www.capterra.co.uk/software/1059310/ideally> |
| en-IE | <https://www.capterra.ie/software/1059310/ideally> |
| en-IL | <https://www.capterra.co.il/software/1059310/ideally> |
| en-IN | <https://www.capterra.in/software/1059310/ideally> |
| en-NZ | <https://www.capterra.co.nz/software/1059310/ideally> |
| en-SG | <https://www.capterra.com.sg/software/1059310/ideally> |
| en-ZA | <https://www.capterra.co.za/software/1059310/ideally> |

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