17 years helping New Zealand businesses
choose better software

About Voluum

Voluum is a performance tracking software for affiliate marketers, media buyers, and agencies.

Learn more about Voluum

Pros:

It provides real-time data on impressions, clicks, conversions, and revenue, allowing you to make data-driven decisions quickly.

Cons:

The DSP is inefficient and complicated, also they don't support common banner sizes and video ad formats.

Voluum ratings

Average score

Ease of Use
4.3
Customer Service
4.7
Features
4.5
Value for Money
4.2

Likelihood to recommend

8.6/10

Voluum has an overall rating of 4.6 out 5 stars based on 124 user reviews on Capterra.

Have you used Voluum before?

Share your experiences with other software buyers.

Filter reviews (124)

Shashi
Shashi
Jr. Media Buyer in India
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

One tracker for all you campaigns

5.0 last year

Pros:

I've been using Voluum for more than 2 years now and I must say it has been making my life easy since then. We as media buyer run campaign across multiple traffic sources and its really a hassle to put together a report to compare the performance across all the traffic sources. On voluum you can just integrated all the traffic sources and track all the data at one place which help me to take decision. Comparison gets easier when all the data is at one place.

Cons:

Nothing so far! Every feature that I use gives some value to the campaigns.

Miguel
CMO in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Essential tracking platform and great customer support

5.0 last year

Pros:

Voluum is a very powerful and intuitive tracking platform. It's essential for my dayly work in the affiliation world. But the best of all is their fast, personalized and very efficient customer support. I had some stats and targeting discrepancies with a couple of well-known ad networks. But thanks to Voluum's assistance I got my money back and even more: the data they provided also helped those ad networks to fix their systems. Really really helpful.

Cons:

I would like their traffic logs also include ClientHints, besides user agents data. ClientHints is available under request, but not at hand when downloading the logs.

Verified Reviewer
Verified LinkedIn User
Online Media, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Unethical Practices

1.0 6 months ago

Comments: Been with Voluum for many years, but decided to switch vendors due to security concerns. Despite cancelling the plan, I was rebilled for thousands of dollars and refused a refund despite raising a concern within 24 hours of the rebill (which was a mistake on their part). Unethical company I would not work with. If you care about your money and data, I would look elsewhere.

Pros:

Ample tracking features for most traffic sources.

Cons:

Despite being with Voluum for many years, and explicitly informing them that I will not be renewing my annual plan, they charged my credit card for thousands of dollars. Attempts to reach out to the customer support team to resolve the issue has been futile. Disgusting, money-grabbing company that I would avoid at all costs. Many better trackers that does not steal your money and misuse their data.

Andrey
HO Paid acquisition in Israel
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Voluum

5.0 last year

Pros:

Working with Voluum and it's team for 5 years now, the platform and it's advanced features was one of the main keys in our business growth and success. The team instant availability, professionalism and support is always there for any challenge and solution. It's 10 starts out of 5 for me :)

Cons:

Hard to find any... I'd say slightly more expensive than other solutions but it comes together with better value

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Exceptional Service and Performance

5.0 10 months ago

Pros:

Their customer support is simply outstanding. It's more than just a powerful tracking platform, it's about having a team that's got your back with professionalism and a real focus on your success.

Cons:

Nothing to add here, I'm completely satisficed. Maybe a bit pricy , but it's really worth it.

Verified Reviewer
Verified LinkedIn User
Gambling & Casinos, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Your Ultimate Online Traffic Companion

5.0 last year

Comments: In a nutshell, Voluum is the ultimate tool for tracking online traffic, with dedicated support that takes your campaigns to new heights. Don't miss out on this invaluable resource!

Pros:

Voluum is a game-changer for online traffic management. This platform offers powerful tracking integrated with major search engines, including Google Ads, Bing, and Yandex. What sets it apart is the exceptional support team, with Maciej leading the way.

Cons:

At first, takes times to understand their terminology, but with the excellent tech support team, in our case it was Maciej, thing went pretty quickly.

Verified Reviewer
Verified LinkedIn User
Gambling & Casinos, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product, but even better customer service

5.0 last year

Pros:

Voluum has been a pretty easy product to use so far, in the capacity that I needed it. We've had setbacks with technical integration (due to our own developers being swamped) and the Voluum team dedicated a lot of their support teams time to help us achieve our needs. Specifically, our account manager Kasia did a great job and really made us feel taken care of and heard.

Cons:

They're integrated with a lot of programmatic traffic providers, which is of course great, but I just wish it was easier to set up the cost and impression reporting.

Mark
Head of Buying in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Really good product and amazing customer support

5.0 10 months ago

Pros:

- Really amazing customer support, always responsive, especially Radoslaw - Really good attribution and makes it easy to manage many campaigns simultaneously

Cons:

Not really any cons, the product is super intuitive and easy to use

Lev
Lev
CEO in Israel
Verified LinkedIn User
Online Media, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best Tracker In the Market

5.0 2 years ago

Comments: We are working with the Tracker for the past 8 years and are very satisfied

Pros:

Great API and ReportingVery easy to useIt contains all the features you need

Cons:

When you run too many clicks it could be pricy

Matthias
Matthias
Co-Founder in Germany
Verified LinkedIn User
Online Media, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Essential Tool for Ad Tracking Performance

5.0 2 years ago

Comments: Voluum is an important part in our daily conversion / campaign tracking. We are very satisfied with the service but also with the communication from their team.

Pros:

What I like best about Voluum is its extensive set of features that enable advertisers like us to track, manage, and optimize their ad campaigns effectively. The software provides real-time data analytics, conversion tracking, and multiple attribution models (custom conversions), giving us insights and flexibility into the performance of our ads across multiple channels.

Cons:

Steep learning curve, but once you figured out how to setup (assistance / resources are great) – it is very easy manageable.

Tim
Advertiser in Canada
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great support and service

5.0 last year

Comments: Support was really good, [sensitive content hidden] answered all my questions in detail. [sensitive content hidden] was patient and made sure I understood.

Pros:

The software is very logical and easy to get around.

Cons:

everything is good, I especially find support good.

Muris
Account manager in Bosnia
Marketing & Advertising, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Volumee Review

5.0 2 years ago

Pros:

Easy to use, friendly based fast support

Cons:

No cons for this product so far, everything is fine

James
Managing DIrector in UK
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A must have for affiliate marketers

4.0 2 years ago

Comments: So far, Voluum has been excellent. I'm still in the onboarding phase of trying out the software and getting to grips with its functionality, but I've been seriously impressed so far, and the support team is some of the best I've seen for a software company.

Pros:

I most like the detailed reporting, and ability to pull through data you cannot always get from the advertising networks directly (or at least as easily and live while the campaign is running). For example, you can pause individual placements of ads, decide types, etc. all live while the campaign is running. This is essential for proper optimisation.

Cons:

It can seem overwhelming at first, especially as a brand new affiliate marketer, but the support team is awesome and always seem very willing to answer any questions, which helps you to learn the platform quickly.

David
Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Gold Standard

5.0 2 years ago

Pros:

Voluum is one of the most critical parts of our advertising business. It is our eyes and ears. Voluum has a beautiful UI, plenty of integrations, and it's straightforward to work with. They are always on top of new tech trends and share valuable insights with us. Voluum has all the metrics we need to track our campaigns; my favorite is the "suspicious visits" metric which detects bot traffic. The suspicious visits metric lets us view "bad" traffic so we can eliminate it quickly; this helps our campaigns get better ROI! Another convenient feature is the audit log and shared reports; it lets us view and share data transparently. Several other companies can say they have beautiful UIs, robust features and excellent tools, but few companies go above and beyond with their customer support. Some of my queries are time-sensitive, and I'm thankful that their customer support is responsive and actually listens to my questions/feedback and implements it! Dealing with them is a fantastic experience for me as it is apparent that they know our success also means their success. If I had to choose my favorite from their team, it would be [SENSITIVE CONTENT]. When I'm cooperating with her, it feels like she is an extension of my team. She goes above and beyond to answer my questions thoughtfully and ensures the feedback I have for certain features on their platform is heard. [SENSITIVE CONTENT] is a true professional, and I'm grateful for her excellent support and the Voluum team.

Cons:

None, they are the gold standard. I compare other companies to them. If I ever have an issue with something, I tell them, and they take care of it.

John
Advertiser in US
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Most Reliable Tracker on the Market

5.0 2 years ago

Comments: Voluum has been the best tracker overall for us after comparing with other trackers on the market.

Pros:

Been using trackers for years and Voluum is ranked the highest for reliability. As the middle component of an ad campaign, the data going through trackers is huge. Features is probably secondary if the tracker can not be reliable in processing all the traffic that goes through it. As for trackers, I would say it has all the solid capabilities any marketer would need. The server side data, the capturing of revenue for your traffic sources, capability to A/B test offer pages, and etc. It's not crazy in terms of Affiliate company integrations and can't do crazy funnel setups but you really only need those if you have a very complex setup. Overall Voluum is our go to tracker for reliability.

Cons:

The costs for their Automizer unit is a bit high but overall it works perfectly.

Raj
Project Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Best Affiliate TD

5.0 3 years ago

Comments: We use Voluum daily to manage 100s or 1000s of campaigns. Its easy enough to use but when you come across something, Voluum customer service has been top notch. They are always willing to spend time to work through your issues and help you resolve them. They won't give up on you.

Pros:

Its easy to use, quick to setup and flexible enough to allow you to keep making changes as you advance. If you are new to affiliate marketing its easy. As you become a pro, the software is capable to let you fine tune your campaigns like a pro.

Cons:

Sometimes it feels like there's too much. It would be nice to be able to disable any feature manually especially for users on professional pricing.

Jelena
Senior Media Buyer in Malta
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Essential tool for any Media Buyer.

5.0 3 years ago

Comments: Overall, Voluum is a MUST-HAVE in our world.

Pros:

The ability to impact the CR of every click by simple actions of adding rules to campaigns or optimizing landers. The benefit you get from their customer service is unmeasurable!

Cons:

Voluum keeps improving on a daily basis and if we did have any issues with features they probably already resolved them.

Roman
Roman
Sales manager in Netherlands
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Voluum is 100% scammers

1.0 6 years ago

Comments: I decided to stop working with this scam company once they overcharged me and requested refund in skype chat with CSR but got this: " we do not have any refund policy. "
Please note, this is PREPAID service, not postpaid. Please stay away from this company, there are lots of trackers now offering competitive service for MUCH lower price ans well as MUCH more adequate support

Pros:

The tracker itself is OK. The support and customer service is terrible. I paid for subscription for years, until they decided without any agreement, without any notify to charge my paypal account . Nothing changed, neither service or features, just price. No notice, no agreement.

Cons:

The tracker itself is OK. However owners of voluum selected the scam politics

Ahn
Ahn
CEO in South Korea
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy way to save my time

5.0 2 years ago

Pros:

I am a small affiliate agency. that meant I and my team have a lot of tasks always. Volume does a lot of things on my behalf quickly, easily and safely. Even, they looking for new traffic sources.

Cons:

To be honest, it is not cheap. The traffic I'm doing now through volume is over two million visits a day However, it is attractive to be able to receive these services reliably for that amount of money.

Gordon
Founder in Germany
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great & Fast Customer Service

5.0 3 years ago

Comments: I am a beginner and was just starting out with Voluum. Now I set my first campaign up with the help of their amazing customer support. This was great! Now I will start to run my first affiliate campaign and I am excited on where this journey will take me. In my opinion I have found a great partner with Voluum. I recommend using it 100%.

Pros:

It is a very powerful but at first overwhelming platform but they have an incredible customer service which is very quick, very easy to understand and very friendly. I was blessed with an customer service agent named [SENSITIVE CONTENT]. She was so patient with me as a beginner and guided me through the different steps on how to set everything up properly. I signed up for the discovery plan so I couldn´t get a dedicated onboarding by phone but this wasn´t even neccessary due to the perfect guidance from [SENSITIVE CONTENT] via Email. She responded very quickly with helpful answers and explainations supported by some links to additional helping guides which by the way were also very easy to understand and therefore very helpful. I never felt unwanted or disturbing. So it is very true, Voluum has a great if not the greatest Customer Support ever!!! Thank you, [SENSITIVE CONTENT]!!!

Cons:

At some point of time there are some guides which do not explain the very last detail, but this is not very often the case and if you still have some open questions your support contact will help you in no time!

Stavros
Online Media Development in Brazil
Gambling & Casinos, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Best tracking platform out there

5.0 3 years ago

Pros:

It's easy to implement, neat appearance and user friendly. It's relatively fast and always up to date with the newer trends. The customer support is also great we always get fast responses whenever we need something.

Cons:

There are some short downtimes of the interface (thankfully they are really short and doesn't happen often) and I would like to have some further drilldown report options.

Nadav
President in France
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent service

5.0 2 years ago

Comments: Excellent software that I would gladly recommend

Pros:

When you use a software you know you can count on to deliver

Cons:

I would maybe improve the UI with more features

Andrea
CEO in Italy
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The best tool for affiliates and advertiser

5.0 3 years ago

Comments: One of the best experience with tech softwares.

Pros:

Voluum is the best software for tracking and traffic management purpose

Cons:

There isn't something that I don't like, the team is great and they always listen customer issues.

Yotam
Head of growth in Greece
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great platform for media buyers

4.0 2 years ago

Comments: Very happy with the platform

Pros:

Easy to use and integrate. [SENSITIVE CONTENT] our AM is very responsive and always help with a smile!

Cons:

Would be great to have more supply source integrations

Ben
Marketing Consultant in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Love Voluum

5.0 2 years ago

Comments: I've been with voluum for over 3 yrs and It hands down the best tracking platform I have used.

Pros:

Voluum has the best stats reports that I have seen. The break downs are extremely fast and the detailed tracking is unmatched.

Cons:

There is a little bit of a learning curve to getting it setup but once you are past that it is one awesome tool to ad to your marketing toolbox